Posted: June 18, 2009
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ROUND 2 ANNOUNCES LICENSE AGREEMENT FOR
STAR TREK PRODUCTS BASED ON NEW FILM
SOUTH BEND, Ind. -- Round 2 announces the latest addition to its model kit line with the production of new Star Trek vehicles, licensed by CBS Consumer Products, based on the blockbuster film that hit theaters last month.
“We are very pleased to announce this deal with CBS Consumer Products,” said Tom Lowe, Owner and President of Round 2. “For decades Star Trek has proven itself to be a strong property worldwide. We are confident that we will create and bring to the retail market high-quality collectibles that all Star Trek fans will appreciate. We are very excited to be a part of the Star Trek product line based on the new film.”
The U.S.S. Enterprise will be first kit in this new model kit series. It is set to hit stores the second half of 2010. The re-imagined U.S.S. Enterprise was designed for the movie by Ryan Church, a well-known concept artist in the sci-fi film world.
“I really enjoyed the movie,” Lowe said. “I am really looking forward to bringing the new U.S.S. Enterprise to life in a model kit. Its characteristics could be described as a sleek, sports car version of the original ship. This is a completely new tool for Round 2.”
The Round 2 product development team describes the ship as a re-imagined version of the original ship, which has some elements and details reminiscent of the ship as it appeared in the original Star Trek: The Motion Picture. It is proportioned differently, although it still has a similar silhouette to the original ship. It also shares some of the same basic elements including a primary hull consisting of a saucer-shaped section anchored by a pylon/neck to the cylindrical secondary hull and twin warp-drive nacelles, which are anchored to the secondary hull by pylons.
“It’s still too early in the development of this kit to talk about the scale,” Lowe said. “Although keeping with our 1:1000-scale line would be nice, our initial release of the ship will probably be 1/2500, which will make the finished kit about 11 ½ inches long.”
Round 2 is no stranger to the Star Trek brand. By the end of this year, the company will have produced over ten different Star Trek kits under the brands of AMT and Polar Lights. Some of these kits, such as Mr. Spock, have not been available for decades:
AMT Star Trek Kits
Polar Lights Star Trek Kits
Click for a detailed product history.
“All of us at Round 2 have been huge Star Trek fans for years,” Lowe said. “It’s been a lot of fun to incorporate our passion into this product line. I believe that our knowledge and passion has shown in the quality of our products we’ve produced so far. All our Star Trek products are strong sellers. The original AMT Enterprise is arguably the top-selling sci-fi kit of all-time. And now, with the release of this movie, there is an even greater renewed interest in vintage Star Trek product.”
More details on the complete 2010 line up of Star Trek products based on the new film will be released in the coming months. To stay informed, sign up for the model kit e-newsletter on our contact page.
Round 2 was established by Tom Lowe in 2005 and reintroduced electric slot cars under the Auto World brand, an iconic hobby catalog trademark which Lowe purchased from Auto World’s founder, Oscar Koveleski. Round 2 is an innovative collectibles company located in South Bend, Indiana. Its family of brands includes Auto World, currently featuring X-Traction, ThunderJet and Super III 1:64 scale electric slot racers and racing sets; Forever Fun Holiday Classics, featuring detailed recreations of favorite holiday characters. Round 2 is proud to add AMT, MPC and Polar Lights model kits, American Muscle and Ertl Collectibles die-cast to its portfolio of brands. Round 2 and its creative team are dedicated to producing detailed, quality playable and collectible items that appeal to the young and the young at heart.
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS TV Studios and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit www.CBS.com.
© 2009 Paramount Pictures Corporation. ® & © 2009 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All rights reserved.
(c) 2009 Learning Curve Brands, Inc. All rights reserved.
